I read a fantastic story about a family that lived close to a dairy farm that made more than 50 flavors of ice cream fresh. Eating this ice cream became a family bonding experience. They would go eat ice cream, and then with full bellies on the ride home listen to music really loud. They described the ice cream experience as, “bonding by ice cream. Bliss by ice cream.” This family used ice cream as a way to bond, and become closer siblings.
The reason for me telling this story is to emphasize making your customers love the experience and connection they can make with people at your ice cream shop. Business owners can do this by making the shop more family friendly, cozy, comfortable, or a place to hang out with friends. Meeting the needs of a wide variety of people can make your business thrive.
However, giving your customers a high quality product can be important as well. Now I want to discuss the advantages and disadvantages of ice cream, and how the advantages must emphasized. The advantages to ice cream are that they are a great source of energy, discusses Joanne Marie from the SFGate website. Since ice cream contains a lot of carbohydrates and protein, the delicious snack can help gain energy. In addition, ice cream is a great source for vitamins and minerals. Ice cream, since it made mostly of dairy products, is mostly calcium and phosphorus. However, it also contains the vitamin K which helps ones blood clot.
The disadvantages of ice cream are very important to take into account when thinking about the health of your customers. Since ice cream is a very fatty and sugary dessert, it’s important to provide your customers with nutritional facts and portion size that keep their health in mind. When business owners and staff show their customers that genuinely care about their health by providing nutritional charts and low-fat or sugar-free ice cream options, they can provide a more welcoming atmosphere. Lastly, since parts of the population are lactose-intolerant, it’s important to give them an option of products like soymilk ice cream.
All of these factors are important to look into when starting a business, since making the customers happy is the most important part!
If you have anything that you would like me to discuss in a blog post, don’t hesitate to ask!
Family Ice Cream Story- http://www.huffingtonpost.com/kelsey-mcquade/the-importance-of-ice-cream_b_3867450.html
Advantages and Disadvantages of Ice Cream Article- http://healthyeating.sfgate.com/advantages-disadvantages-ice-cream-human-health-2858.html
These fun facts and historical events could be useful to add as decorations in your ice cream shop! Ice cream dates way back to the second century B.C. where it was composed of snow, ice, honey, and nectar. After many years of ice cream developing in Asia and Europe, in 1744 ice cream was officially part of the United States (IDFA). In addition, the first advertisement for ice cream was in 1777.
People now a days think of how easy it is to make and access ice cream, but in the past the major invention was the insulated ice houses in 1800. The invention of the ice houses led to an ice cream era. Then the manufacturing of ice cream, which includes the development steam power, mechanical refrigeration, electrical power, and etc. developed. In all leading to 2013, where ice cream manufacturers produce more than 1.6 billion gallons annually.
The reason that I decided to make this post was to prove that ice cream products, recipes, and many more items are changing constantly. Albert Einstein stated about life, “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” Einstein suggests in this quote that everyday people have to continue to think of creatively to produce new ways to do things. This also suggests that if one never continues to better the old, nothing will change.
This relates to creating an ice cream business because there are always new ways to do things, and the creativity of making new ice cream flavors and taking risks, will set your business out from the rest. Giving the customers a unique experience, will bring people into your store. For example, in 1904 the ice cream cone was first used at Saint Louis State Fair (History of Ice Cream Cone). This new way of serving ice cream developed into waffle cones and waffle bowls which are used today. If your store came up with a way to provide your customers a unique product or experience, your business is more likely to thrive by bringing more customers into your shop.
Overall, the most important part of your business is pleasing the customers, and by providing customers with a unique experience at your shop, could make your business outstanding!
Stay connected for more,
International Dairy Foods Association- http://www.idfa.org/news—views/media-kits/ice-cream/the-history-of-ice-cream/
Quote from- http://www.goodreads.com/quotes/tag/change
History of Ice Cream Cone- http://inventors.about.com/od/foodrelatedinventions/a/ice_cream_cone.htm
I hope you liked the last post about how to begin your own business, and I would now like to continue to discusses important factors on how to run a strong profitable business. One of the most important things in running a business is advertising your product. Advertising in the dictionary means the act of calling the public’s attention to one’s product or service especially through paid marketing in newspapers or television (dictionary.com). This means that advertising should be a large part of a business’s budget.
After doing some research on the internet I found some information that I feel could benefit all business owners or aspiring owners. An article from Brian Hill and the AZCentral website discusses good ways to advertise ice cream shops.
The first way was to make sure the shop is connected to social media such as Facebook or Twitter. This gives a free and easy place to show images of products and the shop, give ingredients, get direct feedback from costumers, and link people to promotions or specials the shop may be having. This could be a great way beginning advertising especially for people with a low budget.
The second way is to start an email or text list where you can send out promotions or possibly new additions to the menus. Also a mailing list for people that may not be connected to technology in order to reach new customers and all types of customers.
A third way is through mobile devices such as the location section on Facebook. When friends of friends of sisters see that a customer is at this new local ice cream shop, they might want to come into the shop and try your ice cream as well.
These are all cheap and easy ways to reach the direct community of the ice cream shop, and can make it easier to appeal to a variety of people.
Do not forget advertising in your budget! Hope these tips help your business succeed!
After visiting Hoffman’s ice cream shop, I was inspired to write this blog about how to jump start your own homemade ice cream business. After doing some research, here are some of my findings.
There are some key factors in deciding where and how to begin your business. One, make sure you know your budget. Knowing your budget is key because that can help you make decisions on how to spend your money. For example, when finding a shop you need to make sure to find one that you can afford and is at a location near residential community. Being near a somewhat busy and residential community can make your business more accessible and well known. This can be much easier to decide, especially since you’re the boss and you haven’t chosen to do a franchise!
A second important factor is what do you as the owner want to sell to your customers. For example, Hoffman’s has the option of milkshakes, sundaes, hand dipped, gallons and half gallons of ice cream, and ice cream cakes to provide to customers. This involves evaluating the surrounding community, and deciding their needs. Making healthier, low fat ice creams or sugar-free, could interest some people and expand your consumer market.
The third factor associated with making your ice cream business is doing research on certain permits and extra fees that you need to acquire when beginning your business. In addition, do not forget electrical costs, plumbing, and other necessities that could increase or decrease costs. This includes finding ways to cut costs, and be creative in your ways to make the shop you choose family friendly.
The fourth key factor is furniture and equipment that you will need. For example, Hoffmans does not have a place where you can sit and eat your ice cream, it is strictly a walk-in and out ice cream shop. That is something to decide as well, if you want people to have the luxury of being able to sit inside of your shop.
The fifth and last factor to take into account is taking all the factors listed above and make a business plan. The plan should include all the necessary things needed to begin your business. Then take this to local banks and financiers and present them with your ideas about your shop to start funding.
Then get started on your journey to ice cream success!
Resources used to make this article-
Chapman, Shanika. “How to Start a Small Ice Cream Business | Chron.com.” Small Business - Chron.com. Houston Cronicle. Web. 29 Sept. 2013. <http://smallbusiness.chron.com/start-small-ice-cream-business-228.html>.
"How to Open an Ice Cream Shop - How to Start an Ice Cream Business." Dream Careers - Find Your Dream Career at FabJob.com. Web. 29 Sept. 2013. <http://www.fabjob.com/icecream.asp>.